World of Advertising

На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

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Hello, Kitty! Kotex Slaps Tape on Cats in Latest Video

What happens when you stick a strip of tape on a cat? You get some pretty amusing cat dance moves, as seen in this online video from Kotex in China. The spot was designed to prove a point about comfort and sanitary napkins. "Women are as sensitive as cats," the spot from Ogilvy & Mather... Далее

World of Advertising

10 Brands That Got Creative With the Ice Bucket Challenge Without Calling on the CEO

You've seen the videos in your social feeds every day for a month. The Ice Bucket Challenge has raised millions for the ALS Association and is quite possibly the most successful viral charity drive of all time. Your friends have done it, your family has done it, celebrities have done it, maybe... Далее

World of Advertising

Top 5 Commercials of the Week: Aug. 22-29

There was plenty of star power in this week's collection of best commercials, and it was mostly put to comic use. Ricky Gervais, Johnny Manziel and Jean-Claude Van Damme also turned in amusing performances, even if it wasn't quite clear whether the latter was really in on the joke. And we even had... Далее

World of Advertising

How Bad Tech and Big Hair Delayed the Invention of Twix Bites for 30 Years

Add the mind-numbing slowness of '90s dial-up Internet, the panic surrounding the Y2K bug and the hair styles of the '80s to the list of reasons why bite-size Twix candy bars weren't introduced years ago. Four amusing new spots from Mars Chocolate and BBDO New York continue the tongue-in-cheek Twix... Далее

World of Advertising

Watch: Lidl's first UK TV brand campaign

Lidl masquerades as a humble East London market stall its first TV brand campaign. The TV spot, which airs on TV on 4 September, was created by TBWA\London and is part of a £20 million campaign called "#LidlSurprises". The ad opens in an East London market place where people are trying produce at... Далее