Add the mind-numbing slowness of '90s dial-up Internet, the panic surrounding the Y2K bug and the hair styles of the '80s to the list of reasons why bite-size Twix candy bars weren't introduced years ago.
Four amusing new spots from Mars Chocolate and BBDO New York continue the tongue-in-cheek Twix campaign explaining how all kinds of crap in decades past delayed the miniaturization of the chocolate-coated caramel and cookie treat.
The latest ads focus on the follies and foibles of Web 1.0, with "Dial Up" recalling the plodding pace of old-style Internet connections, while "Y2K" revisits the turn of the century, when some feared that computers would malfunction en masse. The latter clip features a great comic turn by an office geek who's so obsessive, balding and paranoid, he's clearly management material.
Another new spot features the unfortunate side effect created by combining tall '80s hi-top fade haircuts with pump sneakers, while the fourth mourns the loss of an office drone's beloved Tamagotchi. Apparently, Twix employees in earlier eras had incredibly short-term memory.
You can also call 1-844-WHY-SO-LONG for year-by-year information about the Twix Bites delay. (According to the message we got, in 1980, the company spent its entire R&D budget removing the shag carpeting from its offices.)
Source: http://www.adweek.com/