World of Advertising

На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

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Gorgeous New Food Ad From Britain Will Make You Very, Very Hungry

It's kind of obvious why humans are obsessed with food. It's delicious. It makes us feel good. And well, it keeps us alive. It seems rather simple to sell food, and it is. But as with any advertising, there's good and then there's great—and great food-porn ads are really, really great. They make... Далее

World of Advertising

The World's 26 Best Commercials of 2013-14

Below, check out all the commercials that won Grand Prix and gold Lion awards in the Film Lions and Film Craft Lions categories. The Film Lions honor traditional TV and cinema advertising, along with film content produced for online airing and other screens. The Film Craft Lions specifically... Далее

World of Advertising

LG Asked for 'Mom Confessions,' and Moms Delivered

LG launched its #MomConfessions campaign earlier this year with a series of cynically amusing TV spots, and since then, real moms have started to get in on the confessional action. While the appliance brand and agency Hill Holliday seeded the campaign with their own Tumblr posts ("I go running to... Далее

World of Advertising

Ad of the Day: Ideas Are Feared and Neglected in a World of Shortsighted Cretins, Says GE

In its advertising, GE usually sticks to one of two themes. There are the "cool technology stunt" ads ("Drop Science," "#SpringBreakIt") and the "human face of technology" ads ("Childlike Imagination," "Kumiko's First Ultrasound"). In both cases, you're left feeling pretty good about the world... Далее

World of Advertising

Tweet This Hashtag in NYC, and Reebok Could Run a Pair of Sneakers Over to You

Starting on September, 28th, New Yorkers who tweet their shoe size and address with the hashtag #ReebokHDS could get a visit from the brand's Human Dispatch Service. The team of runners will personally rush pairs of Reebok's new ZJet sneakers to people at home or at work. Venables Bell &... Далее