World of Advertising

На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

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AD OF THE DAY: UNDER ARMOUR PRESENTS GISELE BÜNDCHEN LIKE YOU'VE NEVER SEEN HER

Gisele Bündchen kicks butt in a new ad breaking today for Under Armour's "I Will What I Want" campaign by Droga5. The supermodel and wife of NFL quarterback Tom Brady (a fellow UA athletic endorser) also shows off her kung fu and yoga abilities at iwillwhatiwant.com/gisele, which will stream... Далее

World of Advertising

IKEA PARODIED APPLE'S PRODUCT ADS TO PROMOTE ITS NEW CATALOG — AND THE RESULTS ARE HYSTERICAL

They say imitation is the greatest form of flattery, but IKEA's new ad promoting its new catalogue "bookbook" flat out mocks Apple's famous product commercials. Apple's ads are known for close-up shots, blank backgrounds and elaborate descriptions, starring the likes of Jony Ive, the company's... Далее

World of Advertising

HOW COKE ZERO MAKES YOU THE COOLEST PERSON ON THE PLANET

Want to be able to fly, have lots of friends, and throw awesome parties? All you need is Coke Zero of course. The Coke Zero ‘Just Add Zero’ campaign has returned to TV screens with the spot aiming to gets Aussies excited for summer, by showing just how great your life can be when you're drinking a... Далее

World of Advertising

Renault launches social Knight Rider campaign

The social media agency We Are Social created the content-led push and will implement it across 15 markets, including the UK, France and Germany. The campaign is built around a short film inspired by the 1980s classic TV show Knight Rider. Renault will share additional behind-the-scenes content on... Далее

World of Advertising

Nationwide Debuts New Logo in Peyton Manning Ad

Insurer Brings Back Eagle Image as Part of Corporate Rebrand. Nationwide Mutual Insurance Co. is digging into its archives as part of a corporate branding overhaul that includes putting a soaring eagle back into its logo. The insurer will debut the new design as part of a campaign starring Peyton... Далее