Mr Kipling has created what it claims to be the first billboard made entirely of cake, as part of its 'Llife Is Better With Cake' campaign
The poster, created by JWT London, is made from 13,360 individual Mr Kipling cakes and is situated at Westfield London in Shepherd’s Bush. From 11am today, passersby have been able to eat the cakes. Lisa-Jo Harvey, a senior brand manager at Premier Foods, said "We can’t think of a better way to... Далее
