World of Advertising

На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

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Tapit thanks Apple for finally entering the NFC game

It's been 35 years since Apple ran an ad snarkily thanking IBM for finally joining them in building PCs. Now Tapit has recreated it in a dig at Apple's NFC move. It's been a long time coming. With the launch of the new iPhone 6 came the announcement of the handset's greater NFC capabilities. NFC... Далее

World of Advertising

Right on Cue, Beats by Dre Smashes an Ace of an Ad With Serena Williams

It's a good time to make an ad with Serena Williams, and Beats by Dre has done a particularly good job of it. Hot off the tennis star's sixth U.S. Open win, her 18th major victory overall, the headphone brand is spotlighting the gym routine that helps her get so much crushing power on the court. It... Далее

World of Advertising

Sheba "secrets" by Abbott Mead Vickers BBDO

Sheba has enlisted Christina Hendricks to star in its new TV ad by Abbott Mead Vickers BBDO. It is a decision that borders on the meta when you consider her role as Joan Harris in the advertising drama Mad Men, but few are likely to worry about that. The ad doesn’t vary much from the classic Sheba... Далее

World of Advertising

JWT doing the right thing with RAC

There are bad people out there who do the wrong thing. RAC doesn't want to be like that. Putting yellow paint all over the side of your car, defacing your property with graffiti, smashing into the back of your car, these are all things that RAC would not do. Their promise is, "We will do the right... Далее

World of Advertising

Ad of the Day: Charlize Theron Perfects the Art of the Fragrance Spot for Dior

There's an inherent impossibility in advertising something physically intangible—say, a scent—via print or television. This, presumably, is why the fragrance industry attempts to sell an idea of a product rather than the product itself. In the case of a designer fragrance for women, that "idea"... Далее