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World of Advertising

Remembering 9/11 by Celebrating the Tenacity of a Tree That Survived

THE National September 11 Memorial and Museum in New York is commemorating the 13th anniversary of the 2001 terrorist attacks with a new video narrated by Whoopi Goldberg, and a Twitter-enabled fund-raising campaign. Both were created pro bono by the New York office of BBDO Worldwide, part of the... Далее
World of Advertising

Feel Small Again amongst the Mountains

Get amongst the mountains with Scenic World's latest Blue Mountains campaign. Taking a trip over an enormous valley in a cable car or walking down a boardwalk surrounded by lush rainforest, these are some of the experiences you can immerse yourself in with Scenic World Blue Mountains. The lush... Далее
World of Advertising

Will Ferrell Hates Cancer and Will Fight It by Playing Video Game With You

Great Odin's Raven! If you ever wanted to play video games with self-proclaimed video game wiz Will Ferrell, here's your chance to do so—and support a great cause. The Saturday Night Live alum is asking fans to donate money to help kids who are battling childhood cancers. One lucky donor will get... Далее
World of Advertising

Big Lots Does Focus Groups With Animals Because They're People, Too

Attention, pet owners. Do you indulge in the perfectly reasonable habit of talking to your cats and dogs as if they could grasp human ideas? Of course you do. Does watching other people who engage in the same kind of behavior amuse you? Of course it does. Well, Big Lots wants you to know it... Далее
World of Advertising

Artists tackle ABC Mental As event

ABC Mental As... Cummins&Partners creates campaign to promote programming around Mental Health Week. Cummins&Partners has joined the ABC to promote a cross-platform programming event during Mental Health Week, 5-12 October, ABC Mental As... The communications feature artists, each of whom... Далее
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