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World of Advertising

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World of Advertising

Top 10 most-shared baby ads

Following the announcement that Prince William and Kate are expecting their second child, Campaign takes a look at the most-shared baby ads of all time. Evian's "baby & me" by BETC is the most-shared ad of all time featuring a baby, according to Unruly. It has been shared 3.8 million times.... Далее
World of Advertising

See the Spots: Samsung Fires Back At Apple

That didn't take long. A day after Apple unmasked its new products -- two iPhones with larger screens and the Apple Watch -- Samsung released a series of spots mocking its rival. Six videos uploaded to the Samsung Mobile YouTube channel on Wednesday night star two men meant to represent Apple's... Далее
World of Advertising

Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall

Psst, maybe we shouldn't take this apartment—the floor seems kind of slanted. Ikea promoted the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall. Marketing shop Ubi Bene helped devise the impressive outdoor installation in the city of Clermont-Ferrand.... Далее
World of Advertising

In New Lingerie Ad, Britney Spears Proclaims, 'I Am the Dramatic Beauty of the Night'

It's been quite some time since we've wagged our tongue over the most popular ad babe of all time, Britney Spears. As you may recall, she's done work for Candies, Pepsi, a Japanese tea brand, she's worked with the NFL and, of course, she's promoted all kinds of her own branded products. Now she's... Далее
World of Advertising

Ad of the Day: Grab KFC for Lunch, and You'll Quickly Meet and Marry the Love of Your Life

The KFC toasted burrito is all about getting more from your lunch break. Like, say, meeting, courting and marrying the love of your life. In a new spot from BBH London, the chain's fried chicken wrap helps nudge a geeky workaday guy toward finding the woman of his dreams. What happens next is... Далее
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