The KFC toasted burrito is all about getting more from your lunch break. Like, say, meeting, courting and marrying the love of your life.
In a new spot from BBH London, the chain's fried chicken wrap helps nudge a geeky workaday guy toward finding the woman of his dreams. What happens next is likely best interpreted as a brief fantasy about how much can happen in a mere hour.
Directed by Rattling Stick's Sara Dunlop, the spot is reminiscent of her earlier bit of excellent and brief storytelling, Vodafone's "The Wait." It helps that the two spots also share a similar soundtrack, with KFC using "Where I Fell in Love" from doo-wop group the Capris and Vodafone featuring a cover of Dusty Springfield's "Wishin' and Hopin'."
Setting aside the question of exactly how a chicken burrito sets such a scenario into motion, the spot deserves credit for cramming more rom-com into 60 seconds than Hollywood usually can in 90 minutes. 500 Days of Summer? Just watch this instead.
Source: http://www.adweek.com/
