Ogilvy & Mather/Japan created an integrated social campaign for Adot.com. The new campaign has to show the importance of the problem of homeless people in the modern world. In the Christmas period these people require more attention.
Views:
David Burn
This spot is visually arresting to say the least, but it’s made all the more powerful thanks to the haunting interpretation of ‘Creep’ by Radiohead.
Michael Gadd
The campaign, with the accompanying hashtag #ShedLight, aims to raise money for both the Amy Winehouse Foundation, which offers help to young people in need, and New Horizon Youth Centre, who work with the homeless and vulnerable.