Jose Cuervo's new campaign came out with the help of 57 tequila-filled bottles in a hand-cranked carousel next to re-engineered Shop-Vac connected to a gramophone. The result is what brand tequila Jose Cuervo is calling a "Cuervosel".
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Vanessa Garcia
Rip frankenstein
WSJ Staff
Jose Cuervo is hoping partygoers will put down the Champagne this New Year’s Eve and opt for a tipple of its tequila instead.
E.J. Schultz
"As far as alcohol goes, champagne flutes, popping corks and bubbly kind of own the night on New Year's Eve, so Cuervo needed a way to mark the occasion in a uniquely Cuervo way," a McCann spokeswoman said in an email.