Lexus and Team One have placed a group of holiday-themed animate GIFs on PopKey. It is a smart phone keyboard application. Here you can store and send animated GIFs.
The campaign has to inspire and motivate people who would play with such things to drive a Lexus.
Views:
Anne-Laure
Curious to see the ROI of this campaign :)
Steve Hall
Some of the animated GIFs are Lexus branded.
Other are not. All are witty and fun, including a winking dog, a snowman, and Santa.