If you want to sell… Show, don’t tell.
Ford Explorer sought to showcase various new features to help create interest in the vehicle. In print, a feature like “Park Assist” would typically be called out in the copy or pointed to in a diagram. Now, wise use of QR Codes open ups up another realm of possibilities, and helps consumers see how Ford’s technology works.
Agency: BBR Saatchi & Saatchi Israel
Source: http://www.adpulp.com/