Is Lowe's "Fix in Six" the best-ever use of Vine by a marketer? You can ponder that question over more delightful creative from the campaign, as BBDO New York has released eight new looping videos in the series.
The stop-motion shorts - which have won the retailer its first Cannes Lion (a Bronze in Cyber) as well as a Silver Clio, best in show at the Mashies Awards and various other honors - use the six-second format to show simple DIY tricks you can try at home. The craft is great, the tricks are useful, and the whole campaign is a welcome counterpoint to the traditional view of Vine marketing - which is that it almost has to look slapdash to be authentic.
Check out the new videos below. By the end, you'll be asking yourself: Mayonnaise, really?
Source: http://www.adweek.com/
