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World of Advertising

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World of Advertising

Can a bottle of water close the gender pay gap?

Can a bottle of water close the pay gap? Workplace Gender Equality Agency (WGEA) thinks that it just might help. More than 3,000 CEOs across Australia will be sent a bottle of “Daughter Water” to build awareness on the gender pay gap and to broach conversations with CEOs who are not taking action.... Далее
World of Advertising

Kingsday creates ‘The Flower Effect’

The Flower Council of Holland, working with their creative agency Kingsday, has released ‘The Flower Effect’ a new online film to show the effect flowers have on people. The film is an initiative to promote fresh flowers from Holland in the UK, France, Germany and the Netherlands. ‘The Flower... Далее
World of Advertising

Getting Insurance Shouldn't Be Like Dealing With a Hideous Pig-Faced Bathtub Monster

This lunatic British ad admits dealing with life insurance can be "a bit of a nightmare." How much of a nightmare? It feels like having your nice bubble bath interrupted by a screaming pig-faced beast who sprays you with tap water and beans you with you own rubber ducky. Frankly, the... Далее
World of Advertising

Marshmallows, aliens, fairies and Fandangles

Peters brings you singing marshmallows and alien spaceships in the form of ice cream cookies. Dancing and singing marshmallows, alien whoopee cookies and fairies made of fairy floss. Combine these with ice cream and you’ve got a child’s fantasy - and it comes in the form of Peters' Fandangles. The... Далее
World of Advertising

Lee Clow Says Steve Jobs Was Even More Demanding Than Jay Chiat

TBWA's Lee Clow thought he had met the toughest, most uncompromising leader in Jay Chiat, the former CEO of Chiat/Day—that is until he met Steve Jobs. Clow, in a short film about his life and career that Rick Boyko played during an Advertising Week session today, said Jobs, the fearless leader of... Далее
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