Peters brings you singing marshmallows and alien spaceships in the form of ice cream cookies.
Dancing and singing marshmallows, alien whoopee cookies and fairies made of fairy floss. Combine these with ice cream and you’ve got a child’s fantasy - and it comes in the form of Peters' Fandangles.
The new ice cream line includes four flavours 'caramel popcorn', 'fairy floss', 'choc shmallow' and 'toffee whoopee cookie'.
Their new ice cream on a stick line is aimed at families and Leo Burnett has created three television spots to promote the flavours. The campaign will run nationally.In an unusual approach, Leo Burnett Melbourne worked with Peters to create the Fandangles brand from scratch developing the brand name, positioning and identity, marque, packaging design - not just the advertising.
Jason Williams, Leo Burnett Melbourne executive creative director, said: “We are increasingly working with clients to build brands from inception, including naming and design through to communications. Working together on product innovation in this way ensures all elements work seamlessly for optimal results.”
Source: http://www.adnews.com.au/
