World of Advertising

На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

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McDonald's Can't Sell Kids on Bubble Gum-Flavored Broccoli

McDonald’s (MCD) has come to the conclusion, it seems, that the problem with healthful foods such as broccoli is that they don’t taste enough like bubble gum. The chain is on a mission to serve children healthier foods, and that means they have to get kids to like them first. So in a feat of... Далее

World of Advertising

Unilever Takes Corporate Branding to TV for First Time

What do Martin Luther King, Gandhi, young hunger fighters and Unilever have in common? You're about to find out in the company's first corporate-branding TV campaign, breaking in the U.S. Nov. 17. The 30- and 60-second spots from WPP's Ogilvy & Mather and David show speeches by Martin Luther... Далее

World of Advertising

Mike Myers Does a Hilarious Sears Ad With His Brother, Who's Worked There for Decades

Sears Canada is struggling mightily, but it has a secret weapon in a celebrity connection. Peter Myers has worked at Sears Canada for 32 years. And it turns out his brother is Mike Myers, who agreed to do this amusing ad playing up their connection. The spot - directed by Hungry Man's Bryan Buckley... Далее

World of Advertising

Royal Caribbean says "it's time" to get cruising

Royal Caribbean believes it's time for Australians to get cruising. And now it's launching its first TVC to prove it. Cruise liner brand Royal Caribbean is launching a local campaign underpinned with its first push into Australian television. The spot repositions the brand as 'top of mind' for... Далее

World of Advertising

Fascinating Video Explains The Fear Of Taking The Same Photo As Everyone Else

The Dictionary of Obscure Sorrows, an online compendium of invented words, has created a fascinating video that eloquently explains “vemödalen” or the “the frustration of photographing something amazing when thousands of identical photos already exist”. The images used in the video were taken by... Далее