Belvedere Vodka has signed a partnership deal to appear in the next Bond movie, “Spectre”. The agreement, to be announced in London on Tuesday, involves the Belvedere parentwhich, Hennessy Louis Vuitton, LVMH Moët. The movie will be released in November 2015.
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STUART ELLIOTT
In addition to Belvedere’s inclusion in “Spectre” — the 24th film in the Bond series, dating to 1962 — Mr.
Gibb outlined extensive plans for the partnership that include worldwide advertising and public relations campaigns; two types of limited-edition bottles, both with 007 themes; promotions and events in locales like nightclubs, bars and stores; a presence in social media like Facebook, Instagram and Twitter; and a drink named the Belvedere Spectre martini.Lara O'Reilly
The news will be something of a relief for Bond fans: In previous movies the spy had been seen (implausibly) drinking Heineken and (more plausibly) Smirnoff. Fans tend to forget he also drank Red Stripe in the first movie, Dr. No.The arrival of Belvedere will therefore pull Bond upmarket a bit.