Neal Mohan, Google's vice president of video and display advertising, announced at CES that Google is rolling out reports on viewability of all ads in its platforms later this year. But it would be offering the reports to inform advertisers whether video ads were seen or not and help them measure “what truly matters”.
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Rosie Baker
In a few months, Google will offer the ability to target viewable impressions and buy only viewable impressions across its display network.
adnews.com.au
Lara O'Reilly
Online ad viewability is a hot topic in advertising right now, as marketers are becoming more aware (and concerned) that many of the ads they buy online are never actually seen by people.
businessinsider.com