College football is in the process of building its own version of the Super Bowl or is setting the stage for a much bigger version of March Madness. College football culminates Monday night with its first playoff championship game. It drew more than 28 million households on ESPN, making the contests the two most-viewed cable TV programs of all time.
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Christopher Heine
Don't be surprised to see marketers hit send the second Ohio State and Oregon kick off. The game is widely expected to become the new No. 1 cable telecast of all time.
Jeanine Poggi
Following a pair of record-breaking semi-final games on New Year's Day -- including the most-watched event in cable history -- the first College Football Playoff National Championship game is expected to be a boon for ESPN and its advertisers.