Toronto Crime Stoppers has launched first public service campaign that tells recreational and party drug users to become more vigilant about MDMA. “Molly is not the drug you think it is,”: the new awareness-building initiative features a video parodying a cooking show.
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Paige Calvert
The “Cookin’ with Molly” creative, developed pro-bono by Toronto Crime Stoppers’ agency of record, DDB Canada Toronto, was unveiled at a Toronto Police news conference today to commemorate Crime Stoppers month.
ddb.com
Editor
MDMA is popularly known as ecstasy or Molly
thedenveregotist.com
Sylvia G
Molly is the street name for ecstasy. While some people believe Molly is relatively harmless, it often is cut with other harmful drugs – drugs most people have no interest in taking. In short, Molly is not the drug they think it is.
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