New commercial ad of Dial Direct was released in January 2015 in South Africa under the title of “Dial Direct: The Notebook”. The ad – supported with a new corporate identity, payoff line and brand strategy – marks a new positioning for the brand with the message ‘insurance made easy’. It was made by Velocity Agency advertising agency.
Views:
Ferdie Odendal
I like the ad but the new branding is what one would call "an acquired taste" (designer)
youtube.com
sungyoung lee
The commercial song is I Love You (Acoustic) by Woodkid. For those of you who like this song I Love You (Acoustic), you can download it from Amazon or Itunes.
whatisthissong.mobi
Alix-Rose Cowie
According to Carl Louw, Chief Marketing Officer for Dialdirect, “We’ve always strived to make our customers’ lives simpler. We’ve now redefined this purpose so that we can offer our customers an even faster, more effective and more reliable insurance offering.”
10and5.com
