Discovery Channel's new president - it's Rich Ross, former CEO of Shine America and chairman of Walt Disney Studios. He thinks that the key to success of Discovery channel is "to be 'authentic'".
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Jason Lynch
That means no more silly stunts like December's Eaten Alive special, which sparked viewer outrage after Paul Rosolie was not ingested by an anaconda as had been promised.
"It was the right intention with a packaging that was misleading," said Ross. "You don't have to be so sensational and overpromise."Lisa de Moraes
Under Ross’ leadership, Disney Channel delivered basic cable TV’s top two scripted telecasts of all time in total viewers and cable TV’s top two telecasts ever among kids 6-11 and tweens.