'So Europe. So close.' - is the Quebec City Tourism campaign. It's targeting the Ottawa market. The ad is built on the platform: Québec City: And it's specifically trying to get Canadians in the Ottawa region to visit in the winter. In the ad the main character takes us around to see the sites and shows off what's great out Quebec City inside and out.
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kidsleepy
I'm a little surprise they are targeting such a small market of people. Maybe because it's a great weekend getaway? Regardless, I've been to Quebec City in the dead of winter. I can say it's a beautiful town.
Cossette
Campaign for Tourism Quebec aims to discover the European side of Quebec City. Intended for markets in Toronto, Boston and New York, the fully integrated will be in print and online.