McDonald's are revamping their brand message, with this exploration of the signs outside of the restaurants. The message McDonald's wants you to take from all these signs is obvious, McDonald's is part of your community. They carry all sorts of messages, sometime rooting for the home team, some patriotic, some congratulating a 95th birthday.
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Dabitch
The song Band Fun's song "Carry on" is sung by a children's choir as the soundbed. McDonald's will air an in-game Super Bowl spot, but if it will be anything like this remains to be seen.
adland.tv
Miranda Lemon
I think the @McDonalds spot that aired during the #GoldenGIobes2015 is the most human the brand has ever felt. Not bad for fast food.
foxnews.com
