World of Advertising

На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

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See This: Homeless People Wrapped In Christmas Lights

Homelessness is certainly one of the more dramatic issues of our time. When using communications to address the issue, there is no need to complicate the matter or get in the way of the message. Thankfully, none of that artifice is present here. To raise awareness of the 93,000 homeless people all... Далее

World of Advertising

Apple Goes Back 60 Years to Find Its Lovely Holiday Ad for 2014

Technologies evolve, but love is timeless. That's the message of Apple's quietly poignant 2014 holiday commercial, which broke Sunday. And indeed, exactly one-half of the ad is about non-Apple tech from 60 years ago—namely, the Voice-O-Graph machine, which allowed people in the 1940s and '50s to... Далее

World of Advertising

A Baseball Glove and a Fireplace Help Conjure Scents of Home in Air Wick Campaign

AIR WICK was introduced in 1943 as a room deodorizer that spared users from humiliation by banishing household smells like fried fish and cigarettes. In a print ad from the 1950s, for example, a hostess appears crestfallen as a handsome guest leaves her party. “He said: ‘Sorry I have to leave so... Далее

World of Advertising

Ad of the Day: Skype Tells the Story of Earth's First Climate-Change Refugees

Skype wants you to know it isn't just good for keeping in touch with geographically distant friends and family - it's a practical tool for important professionals doing good work. A new ad from the Microsoft-owned chat service and agency Pereira & O'Dell goes behind the scenes with two... Далее

World of Advertising

Kids Company launches Secret Santa gift exchange

Kids Company, the children's charity, is launching a digital campaign that encourages work colleagues to swap their unwanted Secret Santa gifts. The Secret Santa Exchange website, created by Rapp, allows users to upload a picture of their unwanted Christmas gifts and look through others uploaded by... Далее