Homelessness is certainly one of the more dramatic issues of our time. When using communications to address the issue, there is no need to complicate the matter or get in the way of the message. Thankfully, none of that artifice is present here.
To raise awareness of the 93,000 homeless people all over the United Kingdom, Ogilvy & Mather/Japan created an integrated social campaign for Adot.com, highlighting the fact that, today more than ever, homelessness is all around us but at the same time no one seems to see it.
This spot is visually arresting to say the least, but it’s made all the more powerful thanks to the haunting interpretation of ‘Creep’ by Radiohead.
Adot.com is a charitable non-profit organization that campaigns on social issues like homelessness, poverty, racism and civil rights.
Source: http://www.adpulp.com/
