World of Advertising

На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

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One Way of Using all Those Amazon boxes: Creative Inspiration

In the run up to Christmas if you’re anything like us, you’ll have a lot of Amazon boxes arriving on your doorstep this month. During its peak period last year, Amazon sold 306 items per second, that’s 26 million items per day. If you do the sums correctly that works out to… a lot of cardboard... Далее

World of Advertising

kulula.com’s New ‘Check-in from anywhere!’ Campaign

What do you think of when we say: lime green, rubber duck, airport, motorised bed, and bubble bath? These are all brought together in true kulula style in the airline’s latest holiday campaign, ‘Check-in from anywhere!’. kulula (from the Zulu word meaning ‘easy’) always does ‘cheesy’ so well, and... Далее

World of Advertising

People Are Complaining That The McVitie’s Fluffy Animal Ad Could Encourage People To Buy - And Then Abandon - Their Pets At Christmas

UK biscuit brand McVitie’s commercial starring a menagerie of fluffy animals has been a runaway Christmas advertising hit, causing a nation to collectively “aww.” But the ad has incurred the wrath of animal lovers. McVitie’s Facebook pages and the comments under the YouTube video have been flooded... Далее

World of Advertising

Watch a Designer Who Really Knows What He's Doing Create a Logo From Scratch

If you've ever wondered how logos get made, who makes them, and where the people making them draw their inspiration - here's a great little glimpse into that world. Aaron Draplin, a freelance designer in Portland, Ore., accepted a logo design challenge from Lynda.com to create a mark for slab... Далее

World of Advertising

Baby Animal Choir Sings Yaz's 'Only You' in This Ridiculously Cute Christmas Ad

McVitie's Victoria, the British biscuits brand, has been using puppies, kittens, tarsiers and owls in ads over the past year. Now, Grey London expands the baby-animal menagerie dramatically for McVitie's first Christmas ad in 30 years. The 60-second ad shows a family's understandable surprise when... Далее