McVitie's Victoria, the British biscuits brand, has been using puppies, kittens, tarsiers and owls in ads over the past year. Now, Grey London expands the baby-animal menagerie dramatically for McVitie's first Christmas ad in 30 years.
The 60-second ad shows a family's understandable surprise when Dad opens a box of McVitie's Victoria biscuits and a bunch of adorable animals crawl out of the pack. The interlopers include an Alaskan Malamute puppy, a micro piglet, a Persian kitten, a baby rabbit, a duckling, a ginger kitten, a Pug puppy, a baby hedgehog, a baby reindeer and a tiny narwhal hiding in the punch bowl.
Turns out they're talented animals, too, as they join together to sing a Christmassy rendition of the '80s hit "Only You" by Yaz (or Yazoo, as they were known in the U.K.).
The spot breaks Thursday night on British TV. As in past ads, the baby animals are meant to reflect the cuddly, snuggly feeling you get when you open a box of McVitie's.
"We're delighted to introduce the latest additions to our McVitie's Sweeet family, and hope that it brings chocolatey cheer to biscuit loving households across the UK for the festive season," says marketing director Sarah Heynen.
Source: http://www.adweek.com/
