In recent years, BBH London has focused on family relationships and offbeat stories in its KFC ads, with the product almost as a side dish and strong storytelling as the main course. That trend continues in "Fans," a new 90-second spot in which we meet two young boys in Scotland who root for

IDEA: Thank God it's Wednesday? Unless you're the Geico camel, you've never uttered those words. And Monday's even worse, particularly if you're not that into football. But Axe wants to redeem those two unheralded days of the week—all weekdays, in fact—to sell more fragrance products. "The issue