A Baseball Glove and a Fireplace Help Conjure Scents of Home in Air Wick Campaign
AIR WICK was introduced in 1943 as a room deodorizer that spared users from humiliation by banishing household smells like fried fish and cigarettes. In a print ad from the 1950s, for example, a hostess appears crestfallen as a handsome guest leaves her party. “He said: ‘Sorry I have to leave so
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