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World of Advertising

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Ad of the Day: Fisher-Price Creates New Year's Ad in 24 Hours Starring 2015's First Babies

Fisher-Price has created a holiday video "Wishes for Baby". The mothers who have given birth in the last minutes of the 2014 and the first minutes of 2015 wish the best for their children. The video was shot in 10 hospitals in the U.S., Kenya, Brazil, Mexico, Japan, Poland and Bangladesh. To be born in the new year seems like to become a celebrity.



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Emma ‏@Emmalindsay_

Using babies this cute in an advert is cheating.

twitter.com

Tim Nudd

The brand wants consumers to engage with the campaign through the #WishesForBaby hashtag. Author, illustrator and mother of two Adele Enersen will depict the most popular wish themes from around the world in "charming, artful responses.

adweek.com

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