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World of Advertising

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Matthew McConaughey Returns to Promote the Lincoln MKZ

The company Lincoln invited Oscar-winning actor Matthew McConaughey to a starring role in its new advertisement. Matthew touts two new models: the Lincoln MKZ and Lincoln MKZ Hybrid.

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Nightbird

People in TX like to drive..that's a fact. Lord ain't got nothing to do with it. =)

youtube.com

Editor

"If I can be authentic, and the spots are authentic, then we are sending the same message," Mr.

McConaughey said in a statement. "And I think we're doing that in this series of Lincoln ads."

creativity-online.com

Editor

Both videos were shot in Los Angeles over two days and were directed by Nicolas Winding Refn who was also responsible for the previous clips that "fueled early sales success" of the model.

worldcarfans.com

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