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World of Advertising

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Tiffany & Co ads feature first same-sex couple

A male couple features in one of seven executions in the American The 178 year-old jewelry retailer Tiffany & Co’s new print campaign, which focuses on the engagement and is entitled ‘Will You?’. The company is embracing gay couples in its advertising for the first time.



Views:

anetteheyho

Amazing idea, stunning execution.

Well done!

campaignlive.co.uk

Jareen Imam

The pair, shown sitting on a stoop in New York City, are a couple in real life

cnn.com

Douglas McTaggart

So, if Tiffany and Co. want to deck the truth in diamonds and go all out… Then lets call things for what they were way back when. Capote based his novella 'Breakfast at Tiffany's' on a true story… Albeit, the story was a white-wash in the days of homophobia... The true story? Two gay men, one on shore leave from the US Navy and the other not, met in Manhattan. After all the bars and other meeting places closed, they had no where to go and so they had coffee together and "breakfast" on Fifth Avenue while window shopping at Tiffany and Co. Separated afterward, it is unclear if ever they reunited, a la the storyline of the novella that gave readers the tale of two, a man and woman, displaced through the storyline with the screenplay for the feature film starring Audrey Hebburn as call-girl Holly Golightly and George Peppard as hustler Paul Varjack went one step further away from the truth to give a happy ending. The ad is fab, #BreakfastatTiffanys Here's to the guys that really lived it.

elle.com

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