Marmite, the UK's favourite savoury spread, is today launching a brand new teaser to herald the return of its controversial yet celebrated ‘End Marmite Neglect’ campaign.
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Anonymous
The campaign caused a media frenzy with 250k YouTube hits in 24 hours and press coverage estimated at about £2.4m in PR value - substantial for such small budget activity.
creativebrief.com
Raymond Keen
Where can I find .
a rehoming centre, would rehome hundreds
adweek.com