To celebrate Halloween last week, Pepsi Max decided to play a prank on some unsuspecting moviegoers.
Using an augmented reality bathroom mirror equipped with face tracking technology, the brand gave the moviegoers a scare by giving their reflections a horror makeover.
Staring into the mirror, one man had his reflection turn into a scary clown, while another man was transformed into a werewolf.
This isn’t the first augmented reality prank by Pepsi - check out some of its past pranks.
Click to watch the video below:
Source: http://designtaxi.com/