Ok that fish has to be fake, right? Because catching a fish to put in a PSA about overfishing seems outlandishly stupid to me. And of course you have to be nude, because #reasons.
It's no longer news when a celebrity gets naked in support of something, particular PETA. But this work, featuring a very naked Helena Bonham Carter.
..and a tuna, is a bit different.Sure it's for a cause. A good one, in fact. Called Fishlove, the campaign, something Carter's friend Greta Scacchi is behind, calls attention to over fishing.
Of her participation, Carter said,"I'm actually very phobic about fish so when Greta asked me to be photographed naked with a 27kg tuna I was more worried about touching it than getting my kit off. Having said that, I conquered my fears and by the end of the morning we'd truly bonded. He will be my Valentine."
How sweet.