Thirty-year-old Lara Tait created a blog on Facebook, where she called on Italian girls to share photos with breasts to support the science. Campaign slogan: "Where reason fails, boobs have a chance." According to the activist, the funds raised from the campaign will be used in support of Rosetta, the European Space Agency, GMOs and others.
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The blog, which has clocked up nearly 19,000 likes on Facebook, asks women to take a selfie of their breasts and pose alongside a sign which promotes a scientific message.
So far, the messages have included myth-busting facts on gluten free food, to the impact of vaccines on autism. There are also comments on biodiversity, illiteracy and the age of the universe.
Fabio Barteri
I keep an interest in this project, because in the same planet where Sarah Pailin lives, anything goes in terms of Science disclosure. And if boobs are effective to get the people to appreciate the wonders of Science, shall the boobs talk for us.
