TMS, appointed to consolidate below-the-line activity in 2013, developed creative and will also handle the experiential portion of the campaign. TMS were responsible for Carlberg's recent Fan Squad digital campaign to find the biggest football fans in the UK. Media is handled by OMD.
Views:
Ed Owen
Paul Morris, Carlsberg brand and sponsorship activation manager said: "Every football fan likes to think of themselves as a pundit – talking about the beautiful game is something of a sport in itself.
mediaweek.co.uk
talkSPORT
Carlsberg UK’s on-trade customers can get involved by showcasing bespoke POS items, while selected larger outlets will have access to branded recording booths, allowing consumers to film themselves against a talkSPORT and Carlsberg branded backdrop.
talksport.com
Andrew McClean
The winner will be announced on the final day of the season at a Premier League game and will then join the talksport on-air team broadcasting to 3.2 million listeners.
eatoutmagazine.co.uk
