Push ups are hard. Push ups with your tongue are harder. And weirder.
Randy Reed, tongue trainer and 80s fashion tragic, fronts Nando's latest campaign to promote their newest addition to the menu, Wing Roulette. Performing some questionable pushups and probably licking more than his fair share of germs in the process, Randy Reed is the personification of "fun and quirkiness" for the brand.
Wing Roulette is made from nine chicken wings each basted in one of Nando’s signature flavours. Designed to be shared, diners are invited to spin a ‘Roulette flag’ in turns, eating the wing their spin lands on.
The national campaign, with creative lead by Banjo and media strategy by Match, kicks off on Monday and will run on multiple platforms including radio. It will also be supported by an interactive tongue training website and social media channels with the tutorial ‘how to eat chicken wings like a boss'.
Source: http://www.adnews.com.au/
