Homeowners can choose their very best Whirlpool appliance before they enter the store. Once it's connected to all their other devices in the home, they'll even be able to make a 25 cent donation to Habitat for Humanity each time they do the wash.
Views:
James Cooper
But Bill Beck, Whirlpool's senior director of brand and channel marketing, surprised us when he stopped by Adweek's video HQ at the Aria by sharing his desire to dive into virtual reality technology as a form of marketing.
To Beck's thinking, VR can help consumers do all the legwork of fitting a new washer/dryer into their home without ever leaving it.