Ikea pays homage to Stanley Kubrick's "The Shining" in this Halloween ad from Singapore.
The Swedish retailer's trademark store format -- a winding path eventually leading to the checkout -- turns out to be perfect for evoking the famous haunted-hotel corridors of the movie. We watch a little boy riding a tricycle past various spooky setups, until finally he's confronted by the movie's chilling twins, asking him to come and play. But who are they really? (Watch the video to find out.)
The ad, by BBH Asia Pacific, promotes the fact that Ikea is open for late-night shopping until 11 p.m. in Singapore.
Source: http://creativity-online.com
