Social media has changed the way people learn and remember new products, as Facebook now ranks just behind television commercials as the most popular way consumers discover new products, according to the 13th annual Most Memorable New Product Launch survey.
Just 10 percent of consumers learned about a new product through Facebook in 2009. But this year, that number rose to 29 percent, and Facebook nabbed the second spot behind the ever-prevalent television commercial (68 percent). Both beat out in-store displays.
The online survey was administered by communications agency Schneider Associates and Sentient Decision Science. More than 1,000 adults responded in October, perusing 50 new products to determine the most memorable launches.
"Since our survey began in 2002, we’ve been fascinated with the types of sources consumers use when learning about new products," said Joan Schneider, CEO of Schneider Associates. "We’ve seen traditional media decline and social media become more mainstream.... To be successful in reaching emerging, younger generations, integrated marketing campaigns with both social and digital media are required to fully engage and motivate the target audience."
Technology, food and household products fared well. Check out the list below to see which product nabbed the No. 1 spot.
10. Swiffer Sweep and Trap
9. Colgate Optic White Toothbrush and Whitening Pen
8. Cheerios Protein Cereal
7. (tie) Samsung 86-Inch UHD and TV Curved Sets
7. (tie) Taco Bell's A.M. Crunchwrap
6. (tie) Gillette Fusion ProGlide Power Razor with Flexball Technology
6. (tie) Subway's Flatizza
5. Taco Bell's Waffle Taco
4. Amazon Fire Phone
3. PlayStation 4
2. XBox One
1. iPhone 6 Plus
Source: http://www.adweek.com/
