It’s just about midway through Red Heart Rum’s 60 day #LIVEWITHHEART challenge and the campaign has already seen hundreds of fans taking part.
Conceptualised and produced by Hellocomputer, the campaign is a series of 2-day challenges that dare people to complete various tasks that all take a little guts or at least a little effort, and to share the evidence – whether through photos or videos – online.
The winning entries so far have won prizes ranging from a Nespresso machine, to air tickets anywhere in SA to internet for a whole year.Dance like no one’s watching (even though everyone is). Start up a conversation in the lift. Do something you’ve always been too afraid to do, like eat out alone, or sing out loud. What do these challenges all have in common? Well, to complete them, you have to #LIVEWITHHEART.
Red Heart Rum is saluting everyone who lives with heart – those who are brave enough to try new things, gutsy enough to give it a go, and all round amped to live life to the fullest, in their 60 days to #LIVEWITHHEART social media challenge.
Some of SA’s top radio DJs have been helping to spread the word by taking on the challenges themselves:
Source: http://10and5.com/