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World of Advertising

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Ahoy! Arrr you 'man' enough to drink rum?

Roll up the sails and put on an eye patch - Bundaberg pirates are heading out on the high seas.

As part of the 'Welcome to Bundaberg' campaign, the latest TV ad from Bundy shows a fool-hardy bunch of pirates taking to a tall-ship, in a bid to deliver that sweetest of pirate-swilling liquid to the masses.

No prizes for guessing how this one ends (hint- they drink rum), but it does include an appropriately sea-faring shanty that is also catchy enough to sing at the pub. The ad, by Diageo and Leo Burnett Sydney, is part of a national campaign and will include TV, radio, online, social and outdoor activity.

Source: http://www.adnews.com.au/

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