The feelings of loss, guilt and regret are the focus of the latest campaign for the Victorian Responsible Gambling Foundation.
The campaign created by McCann Melbourne, titled ‘BetRegret’, features the experiences of real Victorian gamblers and aims to strike a chord with anyone who gambles, particularly during the Spring Racing Carnival.
The concept of the campaign centres around research that shows the more frequently people gamble, the more likely they are to develop a problem, however most at-risk gamblers don’t believe their gambling behaviour is risky and tend not to monitor their own gambling.
This latest campaign comes as an ex-gambler turned gambling reform advocate lodged a complaint with the Advertising Standards Bureau (ASB) saying an ad created by Whybin\TBWA Group Sydney for the TAB was normalising gambling.
Source: http://www.adnews.com.au/
