Guinness Africa has released a commercial that builds on the brand's "made of more" strapline, called "made of black".
The pan-African campaign aired last night on MTV Base Africa during Guinness’ four-hour takeover of the channel. The spot was created by Abbott Mead Vickers BBDO, in conjunction with BBDO offices in Africa and is the agency’s first work for the brand since winning the business in October.
The ad, which was directed by Sam Brown through Rogue Films, features clips of black performers, as Kanye West’s 'Black Skinhead' plays in the background.
Music artists including Fuse ODG and Phyno will continue the campaign with messages on social media, such as Twitter.
Source: http://www.campaignlive.co.uk/
