The campaign is built around a social experiment “designed to test the theory that a single act of sharing can in fact make a difference.” That social experiment, as captured in the online video, was to see if people given a two pack of Kleenex would share when they saw a stranger sneeze.
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Upersam1999
This made me cry of happiness.
youtube.com
Erik Oster
Of course, the participants did in fact share the Kleenex, which helped brighten up someone’s day and left them feeling pretty good about themselves as well.
adweek.com
Anonymous
It's in an effort to demonstrate the impact that a small act of care.
bestadsontv.com
