Bupa has launched a TV campaign. The private healthcare service here goes "beyond" providing emotional and practical support. The campaign is supported by a digital, press and direct mail campaign that will run until 22 February.
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Sara Spary
Saj Arshad, marketing, sales and strategy director, Bupa UK, said: "Our new campaign highlights that Bupa has the healthcare expertise to go above and beyond just paying the bill".
campaignlive.co.uk
Editor
Max Bupa has introduced its new brand campaign with the family theme to cater to the needs of Indian families, who want to secure the health of their loved ones. The core proposition of the campaign is that with Max Bupa, the customers have the option of buying one health insurance, for their entire family, whether small or big.
indiantelevision.com