LinkedIn is primarily known as a professional business network. Yet, it also has a quite creepy and voyeuristic side: the ‘who’s viewed your profile’ feature. Vier and BBDO used this functionality to announce the launch of ‘Stalker’, a new thriller series.
Views:
Sylvia G
Even without having a Twitter account of his own, ‘Stalker’ got around 27,600 Twitter impressions.
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Ruan Lym
The victim would then be notified that a ‘Stalker’ has viewed their profile. Over 63% of those victims got curious and viewed the ‘Stalker’ profile in return.
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